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SIGVARIS CHANGES CORPORATE NAME, LOGO

28 Mar 2019 Larry Storer
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        SIGVARIS has changed its corporate name from SIGVARIS to SIGVARIS GROUP and has also changed its logo.

SIGVARIS has a 150-year history of proven success, according to CEO Mark Bunker. “We are the world leader in medical compression socks and hosiery with a wide assortment of inelastic wraps and lymphedema garments for more advanced medical conditions. SIGVARIS GROUP will use this change to build a “customer-centric platform for innovation and growth.”

In the new brand architecture, the company will be called SIGVARIS GROUP while products will have their own unique brands. Up until this point, SIGVARIS was synonymous with the company and its products. To bring more clarity and understanding to product positioning, the company will differentiate the organization from product brands. VTN

READ MORE: sigvaris.com or by email at sigvariscares@sigvaris.com.

 

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Larry Storer

Larry Storer

Larry Storer has been editor of Vein Therapy News for 10 years. He has edited computer, shelter and medical publications at Publications & Communications LP for 30 years. He was also a corporate vice president and editorial director before retiring. Larry graduated from Baylor University with a BA in journalism and an MA in communications; and from Lamar University with a MED in school administration. He taught beginning and advanced reporting, beginning and advanced editing and editorial writing at Baylor University. Larry was a reporter, and city and news editor of the Beaumont Journal, and opinion editor at the Beaumont Enterprise and Beaumont Enterprise-Journal. He was also the founding managing editor of the Yuba City (California) Daily Independent-Herald.