MARVELS OF THE VEIN AND VASCULAR DIAGNOSTICS CENTER
By Javier Calderon, RVT Imagine if you or your close family member has struggled with pain for months, even years, with no relief. This constant pain, itching swelling and general feeling of heaviness in the lower legs can severely alter a person’s lifestyle and make life extremely miserable. Now imagine
IMPROVING WISELY: COLLABORATION HELPS IDENTIFY, CUT HEALTHCARE WASTE
By Vanessa Salvia In the elegant Presidential Ballroom of the Gaylord Opryland Resort in Nashville, Martin “Marty” Makary, MD, addressed American College of Phlebology’s 32nd Annual Congress attendees eager to hear his message about how the program Improving Wisely is helping to reduce waste in healthcare. More than 1,200 registrants,
INSURANCE OBSTACLES TO TREATMENT BAFFLE PATIENTS SUFFERING FROM VENOUS REFLUX
“My veins are covered by insurance, right? But, the XYZ Insurance Co. representative said my varicose veins are a covered benefit on my insurance plan.” By James White, MD How many times have these words been uttered by potential patients upon arrival to our vein clinics? Yet,
Praticare Medicina in Italia
Phlebologist compares practicing specialized medicine abroad By Emma Stout, MD I grew up in Italy, idolizing my grandfather, who was a surgeon. With his influence, I became passionate about the medical field, specifically practicing specialized medicine and providing the best possible care for all patients. I am
DON’T BE VEIN: INBOUND CALLS HAVE NEVER BEEN MORE VALUABLE TO YOUR PRACTICE
By Bruno Tabbi The phone is going through a bit of a renaissance. Even almighty Google concedes that inbound calls to businesses are worth more than web leads, hence their push toward click-to-call. A recent <ital>Harvard Business Review <endital> article noted that calls convert to new business 10 to
FLYING HIGH OVER THE SEA OF SAMENESS: WHAT IS THE ROLE OF CONFORMITY IN VEIN TREATMENT?
By James R. Williams Healthcare bleeds conformity. And for the most part, for good reason. Physicians are trained to rely on statistically proven techniques to treat a condition. These techniques become the gold standard. Physicians are taught not to deviate from these standards until empirical evidence of another
THE MARKETING BOT: HOW TO USE YOUR TIRELESS, HIGH-ROI MARKETING GENIUS
By Scott Harvey It’s been said, and it’s pretty well-accepted, that e-mail is the “killer app” that turned the Internet from an interesting technology into the behemoth it has become. There’s no question that email, and its offspring such as various messaging apps such as Facebook Messenger and WhatsApp, have
THANK YOU! THE HEROISM OF NURSES IN OUR PRACTICES AND IN OUR LIVES SHOULD BE A DAILY CELEBRATION
National Nurses Day was May 6 and National Nurses Week ends May 12, which is Florence Nightingale’s birthday. Nurse Nightingale, who came to prominence while serving as a British manager and trainer of nurses during the Crimean War, is the founder of modern nursing and it’s appropriate that on
HOSPITAL’S B-HIVE SYSTEM PACKS FULL MEDICAL BROADCAST SYSTEM INTO ONE UNIT
A great deal of advanced medical training involves witnessing surgeries and listening to the guidance, suggestions, and recommendations of the people performing them. Typically, this is done on-site, which often involves costly travel expenses plus a lot of time wasted simply getting to the lesson. There are alternatives available, such
VEIN PRACTICE COMMODITY: CHASING THE SAME PATIENTS WITH NEAR-PARITY EXPERIENCES WE ARE RIPE FOR DISRUPTION
By James R. Williams and Tracy Thirion Imagine shopping for a new car. You approach the largest dealership in town. The lot is packed with new cars. However, as you draw closer, you notice they are the same brand, same model, equipped with the same options and even