02 Jan 2019

IMPROVING WISELY: COLLABORATION HELPS IDENTIFY, CUT HEALTHCARE WASTE

By Vanessa Salvia In the elegant Presidential Ballroom of the Gaylord Opryland Resort in Nashville, Martin “Marty” Makary, MD, addressed American College of Phlebology’s 32nd Annual Congress attendees eager to hear his message about how the program Improving Wisely is helping to reduce waste in healthcare. More than 1,200 registrants,

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11 Dec 2018

INSURANCE OBSTACLES TO TREATMENT BAFFLE PATIENTS SUFFERING FROM VENOUS REFLUX

    “My veins are covered by insurance, right? But, the XYZ Insurance Co. representative said my varicose veins are a covered benefit on my insurance plan.”    By James White, MD How many times have these words been uttered by potential patients upon arrival to our vein clinics? Yet,

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11 Dec 2018

Praticare Medicina in Italia

  Phlebologist compares practicing specialized medicine abroad     By Emma Stout, MD I grew up in Italy, idolizing my grandfather, who was a surgeon. With his influence, I became passionate about the medical field, specifically practicing specialized medicine and providing the best possible care for all patients. I am

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10 Aug 2018

DON’T BE VEIN: INBOUND CALLS HAVE NEVER BEEN MORE VALUABLE TO YOUR PRACTICE

   By Bruno Tabbi The phone is going through a bit of a renaissance. Even almighty Google concedes that inbound calls to businesses are worth more than web leads, hence their push toward click-to-call. A recent <ital>Harvard Business Review <endital> article noted that calls convert to new business 10 to

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26 Jun 2018

FLYING HIGH OVER THE SEA OF SAMENESS: WHAT IS THE ROLE OF CONFORMITY IN VEIN TREATMENT?

  By James R. Williams   Healthcare bleeds conformity. And for the most part, for good reason. Physicians are trained to rely on statistically proven techniques to treat a condition. These techniques become the gold standard. Physicians are taught not to deviate from these standards until empirical evidence of another

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26 Jun 2018

THE MARKETING BOT: HOW TO USE YOUR TIRELESS, HIGH-ROI MARKETING GENIUS

By Scott Harvey It’s been said, and it’s pretty well-accepted, that e-mail is the “killer app” that turned the Internet from an interesting technology into the behemoth it has become. There’s no question that email, and its offspring such as various messaging apps such as Facebook Messenger and WhatsApp, have

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14 May 2018

THANK YOU! THE HEROISM OF NURSES IN OUR PRACTICES AND IN OUR LIVES SHOULD BE A DAILY CELEBRATION

  National Nurses Day was May 6 and National Nurses Week ends May 12, which is Florence Nightingale’s birthday. Nurse Nightingale, who came to prominence while serving as a British manager and trainer of nurses during the Crimean War, is the founder of modern nursing and it’s appropriate that on

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27 Mar 2018

HOSPITAL’S B-HIVE SYSTEM PACKS FULL MEDICAL BROADCAST SYSTEM INTO ONE UNIT

A great deal of advanced medical training involves witnessing surgeries and listening to the guidance, suggestions, and recommendations of the people performing them. Typically, this is done on-site, which often involves costly travel expenses plus a lot of time wasted simply getting to the lesson. There are alternatives available, such

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13 Mar 2018

VEIN PRACTICE COMMODITY: CHASING THE SAME PATIENTS WITH NEAR-PARITY EXPERIENCES WE ARE RIPE FOR DISRUPTION

  By James R. Williams and Tracy Thirion   Imagine shopping for a new car. You approach the largest dealership in town. The lot is packed with new cars. However, as you draw closer, you notice they are the same brand, same model, equipped with the same options and even

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12 Mar 2018

AMERICAN VEIN HIRES TWO, PROMOTES FIVE

Cyndie Gelroth Angie Higgs Brittany Kristan       American Vein & Vascular Institute recently promoted five employees and hired two employees to roles representing human resources, clinic functions, business management and patient care centers. The following employees were promoted: Cyndie Gelroth, promoted to director of revenue cycle from her

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