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Proven Strategies of Successful Vein Center Marketing & Integrating Profitable Aesthetic Services” Marketing Symposium Presented by Total Vein Systems July 14, 2007, Houston, TX
Over 100 doctors and other professionals associated with the vein therapy industry attended the first annual marketing symposium in Houston at the Galleria Westin Hotel. With 18 presentations by 14 presenters covering a range of topics, the day was packed with information. The titles of the presentations are listed below. “Covert Marketing” John Kingsley, MD “Marketing is Not Just Advertising: A 10 Year Perspective” Edward Mackay, MD “Seasonal Marketing & Promotional Opportunities” Laura Ellis, MD “Making the Transition from Cardiovascular Surgery to a Cosmetic Vein Treatment Center” John Dunne, MD “Patient Seminars and Marketing Strategies” John Landi, MD “0-60 in 6 Months or Quick Start Marketing” Joseph Magnant, MD “Essentials of Developing and Marketing a Thriving Vein Center” Anthony Avino, MD “In-office Closed Circuit Video Advertising” Edward Murphy, DO “Marketing and Advertising Pitfalls: I’ve experienced them all” Michael Bardwil, MD “Utilizing Demographics to Determine Optimal Vein Center Locations” Ron Rosenberger, CEO Findersoft “Introducing ‘Vein Therapy News’ and Effective Ad Placement in Print Advertising” Gary Pittman, President PCI Publications “Why the Internet Matters More than Ever” Mark Chu-Cheong, VP Outclick Media “Establishing an Aesthetic Program in Your Vein Center” John Dunne, MD “Transitioning from a Surgical Practice to Aesthetic Medicine” John Landi, MD “Medical Aesthetics: A natural progression of a Vein Treatment Center” Edward Mackay, MD “Medical Aesthetics: the fun part of medicine” Laura Ellis, MD “BOTOX and more” Tammy Wolf, RN “Internal Marketing for the Westhetic Vein Center” Tom Miller, VP Aesthetic Marketing Concepts |