The Midwest Vein Center (MVC) recently has registered for the American Medical Association’s Patient Experience Pilot Program to develop and administer a survey and related tools to capture patients’ experiences with their practice.

With the help of a survey company, PatientImpact LLC, approximately 100 physicians in Illinois will take part in implementing this survey via e-mail to patients through a secure online link.

 
“We are enthusiastic about the opportunity to help the AMA in this Pilot Program,” said J. Gordon Wright, MD, MVC president and founder. “We expect to learn more about our patient’s needs and how our patients perceive that we are meeting those needs. It is always good to listen to your patients.”

The 30-question behaviorally oriented survey determines the best drivers for targeted areas of improvement. The goals of the program are:

• to empower physicians to identify opportunities for improvement,
• to reduce physician malpractice risk, and
• ultimately provide patient-centric care.

 
Additionally, patient experience data is increasingly a requirement for board certification and participation in various public and private health benefit programs.

Providing an online survey enhances the high-tech image MVC presents to its patients.
With the survey results, MVC will be better equipped to evaluate its practice in an objective way and target any areas of the practice that need improvement in order to strengthen the patient-physician relationship.  

As soon as a survey is completed, reports of summaries, trends and comparisons are available to the practice through the PatientImpact web portal.

In addition, MVC will receive quarterly statistical benchmark reports identifying drivers of satisfaction, profiles of most satisfied patients, trending and blinded comparisons to other practices within the PatientImpact database.

Unlike other online and insurer-sponsored surveys where data is given to the public, this data is private to MVC and other doctors and will be accompanied by valuable feedback needed to make practice enhancements.  

Patty Riskind, president and CEO of PatientImpact, said physicians will also receive access to practice improvement tools and must commit to completing the pilot and providing feedback to the AMA when asked.  

“PatientImpact is very excited to work with the AMA and its members to administer the real-time program and help physician practices capture feedback from their patients right after a visit,” Riskind said.